Vibe Packaging

Category

Packaging Design

Create package designs for four fruit-flavored probiotic sparkling drinks that not only support digestion and immunity, but also have exciting and delicious flavors that trigger positive emotions.

Solution

Escape from your fast-paced life. Take your gut and mind on a vacation. This core identity leads to the birth of 'vibe.' Different from traditional fruit-flavored drinks that utilize fruit graphics to communicate the flavor, Vibe will depict its flavors based on gradient color natural landscapes. Each flavor brings you a unique vibe. Therefore, the packaging series visually communicates the physical and mental benefits of these probiotic sparkling drinks.

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